The conversation starter
ATHFINDER T-Shirt
Big truck. Extra rubber. Right across your chest. Let them stare. Then let them read it again.
$19.69Get the Shirt →
The full-size luxury SUV. Fully unnecessary.
Find Your
Own Ath.
Built to get you off.
The beaten path. Obviously.
Fictional SUV. Real shirts. The pursuit continues.
- Well equipped
- Modesty didn’t make the options list.
- Something on the side
- Two spares. Try not to stare.
- Real gear
- Finally, something that ships.
Real gear. Excellent cover story.
Get It On.
T-shirts for making the first move. Hoodies for staying a little longer. Stickers for whatever you’re prepared to commit to. Real gear. Actual checkout.
The overnight package
Pigment Dyed Hoodie
For slipping into something more comfortable. Like a poor decision with a mountain view.
$49.69Get the Hoodie →
A little something on the side
Bad Decisions. Better Views. Sticker
Rooftop tent. Questionable intentions. Stick it on your laptop and let the meeting get awkward.
From $2.69Shop Sticker →
Prices in USD. Choose sizes and colours, then check out securely on Fourthwall. No truck included. We checked.
Fictional owners. Real gear.
Look Who’s
Feeling Outdoorsy.
Bed hair. Fresh coffee. A sudden interest in extended weekends.
Nobody’s checking the mileage.
Everybody’s asking about the shirt.
He Promised a Dirty Weekend.
She dressed for the lodge. He found the puddle.
Dress for the next bad idea. →
Just a Quick Overnight.
She packed light. The truck took it personally.
Travel light. Make an impression. →The SUV / Looking is encouraged.
Get to Know
the Full Package.
Thirty years of wanting more has produced a suspicious amount of equipment. Have a look. Try to keep your hands where we can see them.
01The Specs
Well Hung.
Independent Suspension.
All that articulation, and it still can’t take a hint.
Explore the full specs →02The Films
A Little Dirty.
A Lot of Evidence.
Big entrances. Wet exits. Excellent camera work.
Watch the films →03Build & Price
A Package With
Your Name on It.
Pick the finish. Add the extras. Show someone what you’re working with.
Build your ATHFINDER →Every legend starts somewhere.
We Chased the Ath.
Doc Was Waiting.
Four friends bought a questionable SUV and followed the backroads until they met Doc, an oracle with a raft and a profound disregard for shirts. What started as a weekend became an endless pursuit. Thirty years later, it comes with extra rubber.
Read the Legend. Blame Doc.A few reasonable questions
Wait. Can I Actually Buy This?
Is ATHFINDER a real SUV?
The full-size luxury SUV is fictional. ATHFINDER is an independent parody of overconfident car advertising, with a real collection of funny adventure merchandise.
What can I buy?
Real ATHFINDER T-shirts, hoodies, camping stickers and mugs. The Gear catalog links to Fourthwall, which handles checkout and fulfillment.
Who is this gear for?
Off-road enthusiasts, camping friends, and anyone who has called a wrong turn “the scenic route.” A goofy gift for the person who already has enough sensible shirts.
Does the configurator order a vehicle?
No. Build a fictional SUV with three choices: paint, package and side-mounted spares. Share your build with a link. There is no vehicle checkout or reservation. The shirt has a considerably better delivery outlook.